You’ve put time, energy and maybe even a bit of money into creating your sales copy. If it’s not converting then something must be done. There are two common actions most people take. They either start over from scratch or they start fixing. The truth is that neither solution may fix your conversion problem. #1 [...]

Writing your own web copy can save you thousands of dollars. And when you learn a few of the basics there’s no reason why you can’t write your own copy successfully. In fact, learning some of the dos and don’ts will help you create powerful, high converting, sales pages for your business. #1 Do spend [...]

What is unique about your business products or services? USP or Unique Selling Proposition is a statement or catch phrase that can help you sell. A great example of a USP is Amazon.com’s claim to be the “earth’s biggest bookstore.” Another great example is from M&M’s – they claim their candy “Melts in your mouth, [...]