Are you writing articles to market your business? Are you adding keywords to your articles? If you’re not, it’s a mistake. The importance of using keywords in article writing is for search engine purposes. Think of words or phrases you use when you’re searching for a computer keyboard. If you want reviews on an ergonomic keyboard, you’d most likely type in Google “ergonomic keyboard reviews”.
It’s not difficult to add keywords when you’re writing. Sometimes your keyword will fall naturally in your article and other times it’s completely absent. Don’t fret because you can insert your keywords after you have written your article.
When keywords are added to the article after it has been written, you have to be careful they are inserted in the right places without overdoing it. Your article should still read fluidly and not awkward. If you can pick out the keywords in your article, then it’s a sign that you’re forcing it in places where it’s not appropriate.
Choose your words or phrases carefully. The word “dog” is very general and it’s hard to compete with thousands of blogs, websites, articles etc. that use such a broad term. If you’re writing about dogs, what kind of dog are you writing about? Be specific; for example, schnoodle dogs.
Here are two nifty keyword suggestion tools you can use:
http://www.keyworddirectory.com/search
https://adwords.google.com/select/KeywordToolExternal
Overstuffing your article with keywords isn’t acceptable so how many times can you use your keywords in an article? It’ll depend on how many words are in your article. SEO experts say 1 to 3 percent which means in a four hundred word article, your keyword can be used four times.
Use your keywords in the first part of your article title, in your first paragraph, a couple of times in the body of the article and in the last paragraph. You can also use variations of your keywords in your article.
Writing articles with keywords is important so your articles can be found in top search engine results.
